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Global Marketing: Contemporary Theory, Practice, and Cases

by Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli

ISBN 13: 9781138807884

Format: Paperback (726 pages)
Publisher: Routledge
Published: 30 Nov 2016

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Global Marketing: Strategy, Practice, and Cases

by Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

ISBN 13: 9780367196080

Format: Hardcover (666 pages)
Publisher: Routledge
Published: 17 Aug 2020

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